Services

As a marketing professional with over 30 years of experience, I offer a range of business development services with a practical hands-on approach for small and medium-sized enterprises in the food, drink, hospitality and tourism sectors. Perhaps you need to start from scratch with a marketing plan or you need support to implement your strategy.  promote events or generate awareness on social media, I’ve got you covered. Our first step will be to identify your goals and what success means to you. Then we roll up our sleeves and get the job done.

Strategy Development

Marketing is essential to ensure that you reach and connect with your target market.  Think of your marketing strategy as a road map or a cheat sheet to help your business survive and thrive.  Why are you in business?  What are your short/medium/long term aims and objectives?  Do you have a clear picture of who your customer is or who you want it to be?  Do you know how to make your ideal customer aware of your products and/or services?  These are just some elements of your marketing strategy which we can create together.

Digital

Your online presence is a way to increase consumer awareness, strengthen your brand and build up your credibility.  I can review and critique your website and social media channels.  I also have extensive experience setting up and managing various different social media platforms on behalf of SMEs and corporate clients.  Projects vary from 1-day events to short and long term contracts.  If you need support to develop a content management plan, someone to fulfil the function and/or wish to outsource it, please get in touch to discuss your requirements in further detail.

Mentoring

I have experience working with individuals and teams who need guidance and advice in order to nurture the growth and development of their business. I can act as a sounding board for your thoughts and ideas with a view to providing direction and facilitating mutually beneficial collaborations.

PR

If you have a PR requirement to launch a new product, raise awareness of an existing product, inform the public of company news, reach a larger audience, or wish to improve the reputation of your brand, I can help you to develop appropriate strategic messaging to communicate with your audience and successfully reach your objectives.

Other Services

I regularly connect businesses and individuals who I believe can work together to develop mutually beneficial opportunities.  I have arranged successful screen tests for clients who wish to appear on TV and can provide media prep for TV and radio appearances.  I have a passion for event innovation, design and management as it allows me to indulge my development and planning skills. I have produced podcasts.  Just ask…